A black-and-white scanned memo dated 2.6.96 from "Michael" to "Kevin" discussing the design direction for JSTOR's identity. The text reads: KEVIN, I WOULD LIKE YOU TO CONSIDER THIS DESIGN DIRECTION. DECORATIVE CAP INITIALS HAVE BEEN A DESIGN DEVICE EVER SINCE MAN HAS BEEN COMMUNICATING WITH THE ROMAN ALPHABET. CAP INITIALS ARE STRONG VISUAL LINKS TO THE HISTORY AND TRADITION OF FINE PRINTING. NEEDLESS TO SAY THAT THE PRINTER, THE TYPOGRAPHER, AND THE SCHOLAR WERE INTEGRAL COMPONENTS IN TRANSMITTING IDEAS TO THE MASSES. THE QUESTION I AM ASKING IS, SHOULD THE JSTOR IDENTITY REFLECT THE ORIGINS OF THE PRINTED PAGE RATHER THAN THE TRANSMITTING OF INFORMATION AS REFLECTED IN THE PREVIOUS DESIGN SOLUTIONS? THE JUXTAPOSITION OF THIS CLASSIC VISUAL ON THE INTERNET IS QUITE NICE. IF YOU LIKE THIS APPROACH I NEED TO REFINE THE "J". THE ORNAMENTATION HAS TO BE SIMPLIFIED, AND THE "J" NEEDS TO BE MORE DOMINANT. GIVE ME A CALL WHEN YOU HAVE A CHANCE [signature] MICHAEL